The code

NU BEGINNINGS

By now, you might be wondering. Another "beauty" brand? Why do you need another brand in your life? Perhaps, you might feel empathy with what we have to say. Keep reading our code lines, more commonly known as : our philosophy.

This is not the usual "green beauty" type of statement. This is a different type. This is about sustainability and how we tackle it with Made in Youthland®. Take a look at our Code.

Synthetic vs Natural?

EQUILIBRIUM

We believe in the equilibrium of resources and live by the fact that just because it’s natural, it doesn’t mean it is safe and just because it’s human-made, doesn’t mean it’s harmful.

Being science lovers and nature oriented, we created innovative formulas that combine active natural, organic and botanical ingredients with the best molecular and human-created active ingredients & peptides, to give you the best of both worlds. We designed & created products that mean equilibrium.

The real luxury

TIME[LESS]

Luxury just isn't what it used to be. Today, priorities have changed. We’ve moved inward. We’re drawn to time-saving measures & routines that accommodate our fast-paced lifestyles, uber-versatile experiences & products that cater to the individual’s creativity and sustainable solutions. Real luxury of life is about us and how we spend our lifetime, sustainably.

We believe we shouldn’t be spending one hour a day to get ready in the morning, because that’s about, on average, 500 days of our entire lives. What if your daily care routine was 15 minutes & the other 45 minutes were spent doing what you love the most? What if you had excellent skincare products with simple but potent ingredients that can also be versatile? What if your favorite skincare products won't be discontinued and replaced by “fast-beauty” products? What if there was a skincare that would never fail you your entire life & learns to understand you and your skin’s needs as your life changes/challenges you? We took that “What if” as an inspiration and something to aim for and transformed it into reality.

Consistency & SUSTAINABILITY

NO TO FAST-BEAUTY

Great things take time. There is no such thing for us as "fashion ingredients", changing formulas each season. We took several years to develop great products, a perfect synergetic combination of ingredients and proudly stand by our products until the end of times. Grape-seed oil will be forever our key ingredient in all products, and we have a very good reason for it. As everything in life, and skin and self-care are no exceptions to it, consistency is key and we had a pinch of sustainability to make everything even better.

Beauty is a cultural concept

Skincare is Humanist

Beauty is diversity and diversity is beauty. All photos that feature models will not be altered to portray an certain ideal of "beauty". We believe in transparency, henceforth all featured models use our products as part of their skincare regimen. It wouldn't make any sense otherwise.

First Androgynous Skincare Brand

SKINCARE THAT JOINS

Physical and mental health are, ultimately, the happiness formula. By becoming the first Androgynous skincare brand, we brought awareness to genders division and inequality. Through promoting an inclusive world from the beginning, where tolerance, acceptance lead to a more balanced society we believe that along the years we've become a vehicle and voice for wellness by bringing people together where gender differences are celebrated and not a means for division.

After all, a more balanced society should be the aim/goal of all human actions, at all times. 

PETA

Cruelty Free & Vegan

We don't believe this statement should be something to describe us, but something to bring awareness to. Being Cruelty free is already mandatory in the EU but there are several countries that are still in the process to become part of the cruelty free movement and as such, we want to keep bringing awareness to the subject to animal cruelty - and in all industries, not only in cosmetics.

That being said, we are proudly the first Portuguese brand to promote this symbol. We have been approved by PETA as cruelty free & Vegan. All ingredients and final formulations don't contain animal origin ingredients nor have been tested on animals (only in ourselves). Safety and efficacy testing alternatives are used such as In Vitro. We also don't use micro-beads in any of our formulations.

FOLLOW US

@madeinyouthland