THE CODE

1. Synthetic vs Natural? We choose Balance

Just because it is natural, doesn't mean it's safe. Just because it's synthetic, doesn't mean it's harmful. The key in cosmetics and skincare is the dosage of ingredients and how well they work together, so we proudly use both worlds - synthetic, natural and organic - to create balanced skincare, sourcing the best ingredients and formulate with them in a perfect synergetic combination. 

2. Consistency

There is no such thing for us as "fashion ingredients", changing formulas each season. Grape-seed oil will be forever our key ingredient in all products. We believe in having a consistent regimen and eed oil will be forever our key ingredient in all products. We believe in having a consistent

3. Beauty is a cultural concept, Skincare is Humanist.

All photos that feature models will not be altered to 

4. Genderless

After 3 years of research, we realised 

5. Skincare is